There are a two main factors that impact the price of an animation: length and complexity. A short and simple animation would obviously cost less than a long and complex one, but short projects can also be complex and require a full team of animators.
Take our project with Dreams as an example – that was a small job, but cost a lot more than our “Love it for Longer” campaign for Chester Zoo because of the detail in the animation.
Which means we can’t price jobs purely on their length, or purely on their complexity.
To put a ballpark answer on the question, we’d say a good starter point for a short animation is £10,000. If you’re looking for a complex animation that’s either quite long or has multiple outputs and needs the talents of our entire team, the cost can occasionally nudge up to six figures.