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Talk Talk Future Fibre

Client
The & Partnership
Partners
Sound: Ideosound
Services
Design
3D Animation
Sound

This is where we explain a bit about the project. Where we talk about the 3D work that we did, and how we created a character made out of light.

Broadband provider Talk Talk needed a campaign to help explain their new Future Broadband product. The new broadband speeds are achieved by delivering broadband through light beams, and it was this vision that The & Partnership asked us to bring to life.

A suite of films was needed, meaning we had to bulk out the team during the Spring of 2021. With over a dozen rooms to model and animate, with light beams firing through them all, and a small city and street scene too….it wasn’t going to be a small project. To find out how we did them, read on. To see all the films, hop over to the Talk Talk website.

Look & Feel

The initial part of this job was transferring the vision that The & Partnership had developed, into 3D design and animation. Our Lead 3D Artist James worked closely with the creative team, working on different materials and alternate lighting set ups. It’s a subtle balancing act at this stage. Even changing the surface of an object can throw the look. Changing one object to be more reflective can look very different under one lighting set up than another. Where the windows were placed, and how this would impact the look, was another thing to factor into the design.

Mark Pomfret
Mark Pomfret | The & Partnership

Mighty Giant developed a series of high quality CGI films for me. The team were very helpful at every stage of the process, were able to quickly flex to my changing requirements, and delivered excellent value for money. I highly recommend them!”

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