A perfect brief for summer, designing a bright and colourful theme park, for CBBC. Welcome to iPlayerland.
We worked on this brief with the super talented illustrator Tony Pickering. His style jumped out to us as one that would work perfectly for the target age range. Part of the job involved the design of the iPlayerland logo. Ensuring we used the existing iPlayer branding, but also gave it a CBBC spin. The Ninja Express promo above was one of three that played across the summer.