Dreams Beds Animated Commercial

Animated 3D Mattress Faces

Client
re:Production

Partners
Drummond Central
Gas Music

Services
3D Character Animation & Post Production

How do you turn an idea like “Faces singing in mattresses” into a loveable TV Commercial.

What a dream of a job! A new set of Dreams Beds commercials, with the teams at re:Production and Drummond Central with music from our friends over at Gas. A true collaboration of Northern Agencies.

MightyGiant worked on these characters from initial sketch all the way through to stitching them into the mattresses in the post production phase.

First job, designing and testing out the characters. As ever at this stage, we work with the old pencil (well, digital pencil) and pad to ensure we can iterate quickly. The talking beds are meant to be quite innocent and naive, and their sole purpose in life is to love their owners back. They have an awareness of Dreams’ great end-to-end service because it’s going on around them in-store, but they can’t explain the details. They’ve been told by the bed experts not to talk to the customers in-store and customers don’t seem to hear them anyway. But after they’ve been delivered, they build a relationship with their humans and chat with them freely. They still talk in quite a simple, unaffected way though and they’re a bit single-minded – they just need someone to love.

Our cast of characters.

We had a lot of testing to do, to capture a realistic mattress, but also to do this with a character built into it. Quite a bit of our work here was visual effects. The parts where we had to track the mattresses, paint out hands, add and remove smoke. There was a huge amount of craft and care put into designing these faces. The team of animators effectively built characters out of some indents in a mattress. Not an easy thing to achieve.

The creative stage, where we sketched and modelled these, was where we managed to give the faces real warmth; they became friendly. So much so that they have been made into cuddly toys for in store giveaways. We’re already working on several other versions as well as Sponsorship idents. New characters are also in the pipeline.