How far can you go in a Jaguar I-Pace? We set out to explain this.
Having worked on this film for the Jaguar XE we were asked to help Jaguar explain the various ways to charge the I-Pace, their fully electric vehicle. A crucial part of the film was explaining how far you can go when charged. Range anxiety is something that the electric car industry is being challenged by as we move from a mindset of petrol and diesel fuelled cars, to the new electric way.
As this short film explains there are numerous ways you can charge the car, from home to a national network.
We worked closely with Jaguar Land Rover on the messaging for this piece, and developed a look that managed to explain the concept whilst remaining engaging and high quality.