The Big Chip Awards film sits between the dinner & the awards. A tough ask to move the audience's attention from their wine and onto the stage.
_Concept, 3D Animation & Post Production
The brief was to “Wake up the audience”. A film to focus attention on the awards but also to capture something of what Big Chip is about.
Our research looked into the purpose of the Big Chip Awards and its organisers Manchester Digital. Their remit is to help the Creative and Digital sector in many different forms. We looked at the kind of things that could prevent them doing their work, things that could get in the way. It was also key to the film that it didn’t take itself too seriously. The awards are respected but also a celebration and a ‘night out’. Something heavy in tone wouldn’t be right for the audience.
Everything was shot and produced in-house, and we built the film into a mini-campaign; the finish saw the host, and our hero, Andrew coming onto stage with mask in hand. A great tie-in with the films finish.
Mighty Giant produced the 2015 Big Chip Awards opening sequence film. The Big Chips are the longest running digital awards in the UK and the largest outside of London. Mighty Giant took the (very vague) brief and created an incredible superhero-themed film; moving away from the traditional animated film and instead utilising CGI technology to create something very different and very fun!
Rachel Thompson | Manchester Digital